Benefits of using SEO

SEO is basically optimizing content from your website on search engines like Google, Bling etc. SEO plays an important role in your website ranking on SERP (Search Engine Ranking Page) such as Google, Yahoo & Bing.

  • SEO in 2022 is a long-term strategy. It does not provide instant results. So you have to be patient.
  • SEO improves organic search results.
  • It helps to improve your brand.
  • It helps to increase lead generation.
  • SEO is a complex process, so learn and test continuously

Below are a few quality activities you can do to boost your performance in SEO:

  • Guest Post Outreach
  • Blog Commenting
  • Forum Participation
  • Influencer Outreach
  • Use Of Quality Content

What is On-Page SEO and Off-page SEO ?

On-page SEO

On-page SEO is also known as On-site SEO, it refers to the work done on the backend of the website to optimize it. So that it will appear top on search engine result pages.

On-page SEO is about content building to improve your site quality and writing good quality content regularly. Always make sure that your meta-tags, description, and titles are “keyword-rich and well-written”.

Off-page SEO

An off-page strategy is one in which you don't update or publish content on your website. It is an activity done apart from a website in an effort to increase site rank on Search engine result pages.

Off-site Seo is the optimization that takes place off of your site itself like content marketing, brand building, link building, social media and more. It is like earning backlinks.

Advanced SEO- Definition:

As you can understand by its name, advanced SEO is not the basic SEO but a leveled-up game that requires expertise and in-depth knowledge of google's Algorithm.

What is Google's actual Algorithm?

Well, you might have tried to search about the same but must not have got anything on Google itself. This is because Google's Algorithm is dynamic and is nowhere mentioned in the search engine. The only way you get your hands on this Algorithm is through in-depth research on the server and immense experience with the functionings and know-how. So if you are trying to find out the exact google Algorithm, that might be a waste of time. Instead, try following the tail ends to get an idea. The most crucial key over here is experimentation

You should assume that if you are going to outreach, you will have to pay.

It is advisable to combine outreach, as that's a form of active link building. This is when you are trying to get those links because you actually need that traction to get results in other ways.

But at the same time, we should think about how to create linkable assets, that will attract links naturally if it gets caught in the eyes of your targeted audience. Everything that is data-driven, especially unique data should be your go-to idea when it comes to linkable assets. So, if you can develop unique data or case studies that people would want to reference, that can work like magic for you. But when it comes to active link building, you will have to pay the price several times.

But to make yourself feel better about this, you should change your perspective and think like this is a sort of collaboration because, in the end, these links promote your brand, and they should get paid for showing the same. But from Google's perspective, it's technically against the guidelines.Read More


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